Samsung Smart TV: Product Analysis
Samsung launched their first line of Smart TVs in 2009 and hasn’t failed to impress the consumer electronic market since by unveiling new and improved products that top previous ones (Rothman). Samsung Smart TVs advertise and market themselves as “different” in that they revolutionize how people interact with TV by putting consumers in control (“Are...”). The individual is given the power to “navigate menus, use phone apps, browse, and search” as other Smart TVs can, but they are the only products that are also capable of “voice control, gesture control, and face recognition” through their top-of-the-line models (“Are...”). These new and improved attributes that the TV has to offer are steering Samsung away from selling a Smart TV that is capable of having the same features as other TVs in the marketplace and towards providing an interactive experience in which consumers can directly communicate with their electronic devices (“Are...”).