We believe that injustice in trade is a global issue. In a world where the gap between rich and poor continues to grow and where, in business, maximising profit is higher up the agenda than social responsibility, millions of hard-working and skilled producers and workers throughout the developing world remain in poverty.
Fair trade was created as an alternative way of doing trade. It is based on partnership, which means that the interests of farmers and workers are just as important as other commercial considerations. It also represents one solution to poverty and a model for development.