I would like to extend my warm wishes to our shareholders, customers and patrons. I am proud to be part of THAI, this world-renowned organization that has made significant contributions to promoting Thailand and the unique Thai identity to the world for the past 55 years.
I am well aware of the challenges from both external and internal factors that have continued to affect the Company's performance, preventing THAI from achieving its goals. However, THAI is built on a solid foundation of knowledge and well-equipped with experienced and competent staff, therefore, initiation of suitable strategies and business developments will enable THAI to regain its position as a leading organization.
Following my appointment as the President of THAI in December 2014, I could see that there were opportunities for THAI to improve and develop despite the problems of organizational structure and management practices, radical change was needed. The application of the uniform business approach employed during the past few years cannot continue as THAI's performance has remained stagnant, at the mercy of external factors. The Board of Directors unanimously agreed upon the need for a "big change" which means THAI must undergo an urgent transformation. Careful studies were conducted to identify various problems affecting THAI, and the THAI Transformation plan was drawn up in the latter part of the third financial quarter. The plan was completed in December 2014, and approved by the State-Enterprise Policy Committee at the end of January 2015. I am confident that this will help THAI resolve the problems in a sustainable manner.