Many cultures maintain traditions while embracing trade and technology.
Both large and small businesses often have a global reach. If you have foreign clients, purchase raw materials abroad or lead tours internationally, cultural differences and communication problems can cause misunderstandings that harm your company's bottom line. Intercultural communication is a vast topic. Familiarize yourself with the local laws and customs of any country you visit. An awareness of potential problems can help you communicate better and grow your business internationally.