The findings from the present study also indicate the importance of customers’ interaction in atmospheric experiences of hedonic services. Specifically, the present study reveals that managers must regard their employees as critical assets, owing to the interactive nature of service delivery. Previous research indicates that it is important that managers train, reward, and empower their employees in an appropriate manner. For example, Singh (2000) concludes that the support from managers is linked to employees’ performances. There is a need for managers to continuously identify critical areas linked to employees’ interactions with customers. Managers who are able to satisfy what employees need in order to be able to do their jobs properly may have customers who are more emotionally satisfied.