This paper briefly discusses how research in social psychology can contribute to increasing aspects of
GNH in Bhutan ranging from good governance to improved health and psychological well-being to community
vitality. For example, it discusses how social psychological research can contribute to effective
governmental decision-making processes and how it can be used to increase the accuracy of witnesses’
testimony in police procedures, to encourage the populace to adopt healthy behaviors, and to foster social
cohesion. In addition, this paper argues that the use of research methods developed by social psychologists,
such as quasi-experimental designs, can play a very important role in both achieving and documenting
increases in GNH.