In contrast to what Huselid et al. (2009) refer to as their ‘‘differentiated workforce approach,’’ companies like the UK insurer Aviva and the UK grocer Tesco have developed global talent management initiatives that focus on managing the ‘‘vital many’’ rather than risk alienating the bulk of its workforce by focusing exclusively on highfliers’’ (the ‘‘A’’-‘‘A’’ combinations). Both Tesco and Aviva act on the premise that all employees in their companies are vital to the success of their businesses. Consequently, all employees deserved to be and need to be recognized and offered development opportunities. In both companies, talent management initiatives are created for all categories of employees, from top management to the front-line employees.