Studies conducted in our country and the region show that the LGBT consumers are not the same, because within this segment we can identify different profiles that determine specific motivations for travel that help us to establish appropriate strategies according to market segmentation, origin, gender, age, tastes, cultures, professions, etc.
our wide-ranging research has shown that Buenos Aires is the first or second place in the preferences of gays and lesbians when deciding on their holiday in Latin America(his figure excludes those consumers surveyed in Argentina itself. The country has other attractions for LGBT tourists: Bariloche, Mendoza, El Calafate, Mar del Plata, lguazu, Salta Ushuaia all maintain relevant positions in Latin American LGBT traveler preferences.