Developing Strategic Focus
In order to develop strategic focus, it is important to first summarize the strengths and weaknesses of Starbucks and the opportunities and threats the company is exposed to. This will be done by means of applying a simple SWOT analysis
Solution Analysis
The objective of the solution analysis is to come up with a final strategy (or strategies) for Starbucks to help it improve its competitive position in the short- to medium-term. Three steps a necessary to achieve this: generate strategic alternatives, determine the goals and evaluation criteria, select the final strategy or strategies