More than a century after the first Harley-Davison motorcycle hit the road, the company dominates the U.S. motorcycle market.
The company teetered on the brink of bankruptcy in the 1980s and then roared back with a renewed focus on product quality.
Now,with annual worldwide sales of nearly $6 billion, Harlea Dividson is building a solid a solid foundation for future profits by focusing on younger customers and women.
According to the Motorcycle industry Counci,the average age of motorcyclists is 42. The average age of Harley-Dividson's customers is 48,but its customers are intensely loyal to the iconic brand. If the company can bring in younger customers, especially first-time buyers, it has a good chance of keeping them as they trade up to more powerful and expensive motocycles in the coming year