A lipstick applicator constructed of a piece of paper folded over on itself to form two flaps wherein an upper and lower lip print of lip cosmetic is deposited on the facing surfaces of the flaps for applying the lip cosmetic by reverse-folding the flaps, inserting them into the mouth, fold first, and compressing the lips against them. A stack of detachable applicators may be made by placing a series of folds and parallel perforated lines in alternate sequence crosswise along a strip of paper, depositing sets of lip prints of lip cosmetic on each folded pair of flaps and folding the whole strip into an accordian-like stack so that each applicator may be torn off the end of the stack, reverse-folded, and applied to the lips.