Formulating and implementing brand strategies based on strong market analysis, competitors’ analysis and internal portfolio analysis
Building brand equity and be able to lead the business to achieve market share, sales, and profit target
Understand the different elements of the marketing mix and their roles in connecting with consumers & driving growth: advertising, communication/media planning, brand identity, consumer activation and promotion
Leading and managing all brand activities to ensure that they will fit with brand strategy and company guideline
Giving direction and working with advertising agency and PR agency in determining the appropriate communication program
Overseeing the preparation and execution of marketing plan and program
Monitoring & Analyzing brand performance, competitors’ movement, market trends and opportunities
Managing marketing spending based on given budget