What's in a Vision Statement?
Vision Statement of the Toronto Zoo
Vision Statement of the Toronto Zoo
When developing a vision statement, it should be seen that the following questions are answered:
What do we want to do going forward?
When do we want to do it?
How do we want to do it?
Features of an effective vision statement include:
Clarity and lack of ambiguity
Paint a vivid and clear picture, not ambiguous
Describing a bright future (hope)
Memorable and engaging expression
Realistic aspirations, achievable
Alignment with organizational values and culture
Time bound if it talks of achieving any goal or objective