The project scenario is based on certain strong features:
• consolidation of the protected area system around Arbus with the new marine reserve and the other protected areas in the Province, for a better contribution to the protection and improvement of the coastal area and its natural heritage;
• integration of the Arbus coastal area with the rest of the Campidano territory, so that the whole territory can develop and move from being an area in crisis and demographic decline to being a driving force for the whole Province;
• investment aimed at strengthening and qualifying the peculiar characteristics of the production, service and cultural system of the Campidano area, through new integration services with the coastal area (product clubs in which operators from different sectors
compare notes, food and wine routes, cultural routes, etc.);
• plurality of services and functions (typical of areas experiencing growth and development toward a service and knowledge based society) which allows cross fertilization among the various activities of hospitality, tourism services, services for the local population. This exchange and interaction may set off a virtuous circle thanks to economies of proximity and the rich informal intersectorial exchange which is a driving force for innovation, thanks to cross fertilization; the more complex the range of functions and relations, the greater the capacity for system innovation and growth of a society capable of generating income and stabilizing the population;