Denmark shares strong cultural and historic ties with its Scandinavian neighbours Sweden and Norway. It has historically been one of the most socially progressive cultures in the world. In 1969, Denmark was the first country to legalise pornography, and in 2012, Denmark replaced its "registered partnership" laws, which it had been the first country to introduce in 1989, with gender-neutral marriage. Modesty and social equality are important parts of Danish culture, so much so that, 'success' or what may be seen as a deliberate attempt to distinguish oneself from others may be viewed with hostility. This characteristic is called Janteloven or Law of Jante by Danes.