Wide Geographic Access
Small business owners have wide geographic access with telephone interviews. Nearly everyone in the United States has a land-line telephone or cellphone, and most of these numbers can be purchased from phone companies for a price. Phone interviewers also have access to in-house or online phone directories. This enables marketers to call and talk to virtually any customer in any market. For example, a small restaurant company may obtain customer feedback in all 10 of its major markets in a four-state area.