Individual activity. Employees’ individual innovation capability and activity is needed
to form the organization’s overall innovation capability, which forms the employee
activity aspect. According to Hotho and Champion (2011) the source of innovation resides
in the creativity and innovator capability of people. People who have creativity
and intrinsic motivation (as well as skills) for their work will be favorable for creating
a work environment that supports the creation of innovations. A study of Dixit and
Nanda (2011) shows that the motivation of the employees is an important factor in
a creative organization. Creative thinking includes the following: the individual has new
perspectives on problems, is willing to take risks, and has tolerance for ambiguity
(Amabile, 1997). According to Calantone et al. (2002), for effective innovation, established
norms, practices, and beliefs may have to be challenged. So, as business realities change,
the employees’ behavior and actions need to be adjusted accordingly (Dobni, 2008).