Where, A is a constant. w1, w2, w3.... wn represent the relative weights of the factors contributing in formation of customer loyalty as literature suggests that each of the determinants exerts different level of influence over development of loyalty.
Where, A is a constant. w1, w2, w3.... wn represent the relative weights of the factors contributingin formation of customer loyalty as literature suggests that each of the determinants exerts differentlevel of influence over development of loyalty.