Here are the main reasons every B2C marketer needs to have a presence on Facebook:
a. Facebook offers consumer marketers an excellent brand-building environment,thanks to its viral marketing capabilities.
b. Facebook allows companies to interact with their customers to gainvaluable consumer insights.
c. A Facebook Page improves a company’s search engine rankings.
UsageFacebook Pages.
Facebook Pages are for public figures, businesses, and brands who wantto establish a presence on Facebook and start interacting with fans. Pagescan be enhanced with apps and provide an open forum for discussions andshared content. Only the official representative of the artist or business controlstheir Facebook Page.
Facebook Pages provide a great opportunity for both business-to-consumer(B2C) and business-to-business (B2B) marketers to get the word out abouttheir product or organization. Here are some examples of companies who useFacebook now. (for example, see in Figure 1)
1. Short what can you do on FB page profile of company and its products/services.
2. Photos and videos relating to your products/services.
3. Updates on new products and services.
4. Address of office/shop.
5. Operating hours and contact details.
6. Notices of upcoming events, exhibitions, sales of products/services.
7. Allows users to post comments and reply to them.