The key here is that the organization is seen as something that exists separately from
communication. So communication is “organizational” when it happens within these separate
structures we call organizations. This relates to what scholars call an informational view of
communication, because communication is all about transmitting information throughout the
“container” of the organization, and “ineffective communication” or “communication
breakdowns” are seen as technical problems…the right information didn’t get to the right
people in the right manner…someone didn’t get the memo, as people like to say.
And this is important stuff…it’s how the work of organizations gets done. From small
businesses and multinational corporations to nonprofits and government agencies…if
organizations don’t communicate the right information to the right people at the right times in2
the right ways things fall apart: directions aren’t followed, customers aren’t satisfied, clients
aren’t served, regulations aren’t obeyed, and general chaos ensures. And in certain high‐risk
organizations, like our military or your local fire department, getting the right information to
the right people is absolutely critical. So we certainly need effective communication within
organizations.
The key here is that the organization is seen as something that exists separately from
communication. So communication is “organizational” when it happens within these separate
structures we call organizations. This relates to what scholars call an informational view of
communication, because communication is all about transmitting information throughout the
“container” of the organization, and “ineffective communication” or “communication
breakdowns” are seen as technical problems…the right information didn’t get to the right
people in the right manner…someone didn’t get the memo, as people like to say.
And this is important stuff…it’s how the work of organizations gets done. From small
businesses and multinational corporations to nonprofits and government agencies…if
organizations don’t communicate the right information to the right people at the right times in2
the right ways things fall apart: directions aren’t followed, customers aren’t satisfied, clients
aren’t served, regulations aren’t obeyed, and general chaos ensures. And in certain high‐risk
organizations, like our military or your local fire department, getting the right information to
the right people is absolutely critical. So we certainly need effective communication within
organizations.
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