Physical appearance generally plays a major role in how people communicate with each other in Western cultures. One of the areas where attractiveness is very important is in the tourism industry. We are all well aware of the efforts that we make before going on summer vacation when our bodies, with all their weaknesses and strengths, are put on display. The question in the industry where service encounters tend to be unavoidable is whether an attractive guest may receive better service. The answer is clearly in the affirmative. The results of our research show a statistically significant correlation between a guest’s physical appearance and the quality of the service provided by the hotel staff.