1. The Strategic Management Process, which defines the company’s mission and objectives, as well as the risks that threaten the objectives, and establishes processes to monitor and manage those risks and achieve the objectives; 2. Core Business Processes, which develop, produce, sell and distribute the company’s products; 3. Resource Management Processes, which support the other processes. These include functions such as human resources, information technology, accounting and others. Included in the overall consumer products business model are lists of the company’s Alliances, Core Services/Products, and Potential Customers.