Approach by SABMiller
In September we were approached by SABMiller regarding a
potential acquisition of HEINEKEN. HEINEKEN consulted its controlling
shareholder, Heineken Holding N.V., and on that basis concluded that
the proposal was “non-actionable”. The Heineken family, as the
ultimate controlling shareholder, expressed its intent to preserve the
heritage and identity of HEINEKEN as an independent company. This
decision reflects the confidence of the Heineken family and Heineken
N.V.’s management in our ability to continue delivering growth and
shareholder value. It has also reinforced our determination to continue
the focus on increasing effectiveness and efficiency across all aspects
of our business.