This guidebook is focused on the specifications of largely quantitative (and to a lesser degree qualitative) indicators that are derived from the media statistics questionnaires. Not all issues highlighted in the MDI framework are covered in the current UIS questionnaire, in part due to the questionnaire’s length. An excessively long questionnaire could jeopardise the quality of data collected as a result of the burden to the respondent, the subjective nature of some issues and the complexity of qualitative analysis of laws and regulations. For these reasons, the selection of data to be collected is based on several factors, among them data availability and their relevance to the MDI framework. These data should be considered as a minimal set of items available to countries to develop their media statistics systems and databases, or a minimal M&E baseline data set.