Research Design
According to Duncan & Harrop (2010), the research design is the action plan for getting from ―here‖ (the initial problem and objectives of the study) to there (the conclusions and answers to the questions). This was done through a number of steps like the collection and analysis of relevant data the study identified what managers and employers of today need to do in order to keep their employees motivated. It also identifies the steps they need to take to attract the best talent in the market as well as retain them for the long term future. This objective lead to a twofold research design for the study:
Quantitative – The quantitative research took into account numbers and percentages of employees who favored certain elements of employee motivation and vice versa.
Qualitative – The qualitative part of the research helped to draw conclusions through the intangible metrics such as opinions, loyalty, needs and wants of employees.