Our model shows that,
rst, investor taste differences
provide a basis for investor clientele effects that are endogenously determined by the shares
demanded by different types of investors. Second, because the market must clear at one price,
investors demands are inuenced by all dimensions of
rm output even if their preferences
are only over some dimensions. Third, information releases cause trading volume, even
when all investors have the same information. Fourth, investor taste provides a rationale for
corporate spin-o¤s that help
rms better target their shareholder bases. Finally, individual
social responsibility can lead to corporate social responsibility when managers care about
stock price because price reacts to investments in CSR activities.