Other new non-food categories ware also planned for the larger stores including the Tesco items clothing range. Launched in August 1995, it offered a range of value foe money clothing for all ages. In 1997, Items was supplemented by a selection of branded goods including Calvin Klein underware and Levi jeans offered at discount prices, much to the annoyance of the manufacturers concerned who, having refused to supply Tesco, found that the grocer was managing to source the goods on the grey market. Levi Strauss turned immediately to the courts to stop the sale of its goods through the unauthorised channel. Levi,s claim was upheld by a British court, but the high court in london felt that the issue was so inportant that it immediately referred the case to the European court of Justice, requesting a clarification of the EU's legislation on parallel imports. Tesco and rival Asda, aided by sections of the British popular press, continued to compaign for the removal of price maintenance on branded clothing. Although Levi' won the legal battle,it was widely judged to have lost the public relations war. The supermarkets were seen as consumer chapions and Levi's was seen as exploiting trademark rights to deprive consumers of US-style bargains.