Brand development requires money and it’s essential to be able to forecast the value of brand to executive leadership and investors. Brands help identify and differentiate goods and services from the competition. But how can the value be shown on a balance sheet?
There are various ways to approach the valuation of a brand and many of them are debatable. The concept of value can often be a difficult concept to understand. This is often because value means different things to different people and so it’s not an objective concept, and the valuation is determined by the use of it.