Abstract
This research aims to study the behavior of adolescents consume yogurt in Bangkok. The purpose is to understand the behavior of yogurt consumption of teenagers. The samples used in the study. People in Bangkok 350 samples from the formula of Yamane. We will divide into 6 episodes, namely Bangkok Bangkok North East Thailand, Bangkok, Central, Southern Bangkok, Krung Thon south and north. The sampling data is random. After sampling, the researchers found. Most people who consumed yogurt as women are in the age range of 19-21 years, depending on undergraduate education. Most consumers Yogurt Brand Dutchie natural flavor, 110 g factor that consumption is nutritious and most popular shopping from the convenience store / 7-11. Among the most influential in the decision to be friends. And the frequency of consumption, it is once a day. And on the part of the marketing mix factors that affect the consumption of yogurt, the research team found. Most people focus on the quality of the product is very much yogurt. For the price, it will give priority to the quality of yogurt for money. The distribution will place emphasis on convenience is a big part of the distribution is close to residential or school. The promotion is also important, it is very common that most people decide to buy from that offers a taste of yogurt.