products involved in its various license agreements. There must be connection with the Disney brand element licensed and the product. Disney often finds itself rejecting ideas brought to the company for proposed agreements. One marketing alliance that Disney has long been involved with is that between Disney and McDonald’s. The most popular promotional strategy used by the partnership was the distribution of Disney figurines and toys in McDonald’s Happy Meals accompanying the release of a new film. Perhaps the most commonly known and recent brand partnerships include that with Disney and Pixar, Marvel and Lucasfilms. With the help of high-tech computer animation, a rich library of stories and characters and a proven franchise of films; Disney has been able to create classics such as Toy Story, Monsters Inc., Avengers, Iron Man, Star Wars & Indiana Jones. All these companies are acquired by Disney and are now a subsidiary of the Walt Disney Company.