The Importance Not every audience is the same. With a partner, identify four distinct audience that you know about, and think through what the individual listeners with in each group would have in common. What adjustments would you need to make when speaking to each other group? Professional speakers would agree that the key to a successful presentation suiting the message to the audience in order to achieve a desired response. A vital step in speech preparation is to think carefull about the proposed audience. To catch listeners' interest, effective speakers involve the audience in the speech topic. To keep them following along throughout the speech, a speaker needs to know the audience 's rang of knowledge andexperience as well as their level understanding.