In the context of education and research of tourism about tourist’s motivation that is importance to tourism to market tourism services and destinations well depends on a thorough understanding the motivating factors would enable tourism marketers to better satisfy travelers' needs and wants, and then develop appropriate marketing programs for the targets. Motivation is the one of many variables that may contribute to explain tourist behavior. It is an important because the driving force behind all behavior. In other word, effective tourism marketing is impossible without an understanding of consumers’ motivations (Fodness D., 2006).