This study performed empirical exploratory research on the
dependency of travel information sources through website attributes.
An empirical test was conducted based on a survey sample
of people who had searched for travel information using the
Internet attending graduate students in school of business in
Korea. The responses were collected and analyzed to verify
whether or not there were differences in user perceptions of website
attributes between four online tourism information sources.
Through the factor analysis, this study refined a measurement
instrument made by referring to the previous literature. Based on
the results of the test, this study further developed an instrument
to measure the major attributes (see Table 1).
A total of 110 questionnaires were distributed and this study
finally obtains the data from a total of 61 participants. Each participant
answered all of the questions for four different information