4.2. Emergency Planning and Disaster Recovery
Respondents also were asked how they managed and recovered from these disasters, and how they used
emergency planning to return back to normalities. Respondents from the government asserted that they introduced
recovery marketing campaigns to promote Malaysia like “Cuti Cuti Malaysia” to convince domestic tourists. Also,
the government start to give the citizen paid leave if they want to travel domestically. Furthermore, produce
different tourism product like agro-tourism, rural tourism, and home stay. From their side, hotels also start to attract
domestic tourists by providing massive discounts, especially in low seasons, in the weekdays, and during disasters.