Engagement marketing
By involving customers directly in the development of a brand, marketers hope to build a strong two-way relationship with customers and win long-term loyalty
How it works
Engagement marketing harnesses several online and offline strategies to draw a customer's interest and get them talking about products and services on offer.This contrasts with the more traditional style of marketing in which a brand concept to the customer as fixed, to be either accepted or rejected. Engagement marketing, on the other hand, encourages customer input so that they feel closer to the brand. The aim is to lure potential customers to the website with an initial experience, and then work hard to keep them there.