• Wherever a Property Identification Sign is located; the Best Western Premier logo must precede the hotel name (in direction of reading, above or on the left side of the hotel name) in materials similar to the sign construction. The reason for this is to show the guest the complete hotel name on the first view during his arrival.
• The Property Identification Sign must be placed in a prominent position that gives maximum visibility to the public and be clearly visible at all times (night and day).
• The Property Identification Sign must be illuminated. Internal illumination is preferred. Sufficient Lighting must be provided to ensure visibility day and night.
• Must be no less than 4180 cm 2