Without media support, trend of new likes on Purina One page is decreasing while engagement of post is still stable
Average post engagement of Purina One is very high
Post that has image of cute cat always get high engagement
All Top post in 2013(Jan-Oct) is not reflect to brand
Most of animal page is posting the same type of content
Content on Purina One is attractive with group of woman
In 2013, Pro Plan has low growth rate
From Jan-Nov, got only 1,224 new likes
All of new likes were coming from organic reach
Conversion rate of Pro Plan is higher than benchmark
Average post engagement is decreasing