This all sounds like bad news for brick and mortar retailers. Even if the customer, for example, visits a Best Buy to “showroom” and then orders from Best Buy’s website, the store location they visited will experience a lost sale even if the corporation as a whole still benefits. Naturally, stores have attempted to counteract this. In an extreme case, one store even began charging a $5 fee for shoppers who were “just looking”. A move like that is more likely to irritate your customers than to increase the likelihood that they’ll buy from you. However, there are some steps that brick-and-mortar stores can take to mitigate the risks of showrooming.