McDanald’s also decided to focus on a particular niche in the market: children. China has a one-child policy that limits an urban famlity that is not an ethnic minority to a single child. This child is typically given a great deal of attention by the parents and grandparents. As a result, in spite of China’s modest per capita income, the combination of two parents and four grandparents can produce a reasonable level of purchasing power for each child. So McDonald’s determined to focus on children by doing things like running special parties for children, and having the latest toys for children (McDonald’s is one of the major toy retailers in China).