CHANGING TOURISM HABITS
Some 80% of Chinese travellers have used an electronic device such as a mobile phone, desktop or laptop to plan and book travel, compared with only 53% last year.
Other key findings include the average total spent per day by Chinese overseas travellers in 2014 was 17,769 baht including accommodation, with most spending a lot of money on shopping, dining and sightseeing. The top 10% spenders among Chinese travelers spent over four times that amount per day, some 73,771 baht, while the top 5% shelled out 111,704 baht, over six times more than the average.