“We were very thoughtful during the design process about how to successfully integrate the project into the existing urban fabric. The organic design evolved by reinforcing key connections through the site from the station to the surrounding neighborhoods, creating a fluid pedestrian experience within the retail, while making the best use of the location in this emerging neighborhood and next to one of Seoul’s busiest transportation hubs,” says Eduardo Lopez, Jerde senior design principal. “Transit-oriented development can work as a catalyst to revitalize certain areas and that’s how we saw this. By incorporating another layer to this dynamic urban atmosphere, in the most organic way possible, we will bring together the many people who are drawn here to work, live, study, play and visit every day.”