According to many hotels were built to serve the hospitality industry that there are more and more hotels built up nowadays and it makes the market becoming more difficult. More competitors mean more difficult to increase the income for the hotel. In the past, in order to gain competitive advantage to overcome those factors above, the hotel already tried to provide the excellence guest services but now to gain competitive advantage, most of hotels focus on the use of Information Technology (IT). IT helps the hotel works more efficiently and effectively. This report is written for showing the success of hotel industry by using IT
Read more: http://www.ukessays.com/essas/marketing/ict-and-impact-of-ict-in-hotel-industry-marketing-essay.php#ixzz3xIIoyWGI