Relationship marketing and CRM essentially
motivate intellectual marketing, particularly for
those who can append conceptual and
methodological rigor of the domain. The CRM
field is extended into many fields, from marketing
to strategic decisions. In recent years CRM has
been made easy by the convergence of several
other paradigms of marketing and by corporate
initiatives that have expanded around the subject of
cooperation and the collaboration of organizational
units and their stakeholders, and consumers. From
an academic standpoint, an imperative issue is
whether CRM can become a well respected and
distinct discipline in marketing. Here, marketing as
a core concept is defined, and then CRM explained.
This item is broken into four categories, goals,
process and elements of CRM. One of the main
items in CRM is customer retention because CR is
one of the top targets of the CRM method.