STEP 1 Framing the challenge
There are many reasons why an organization would turn to scenario planning to help it assess how the future could develop and to better understand what its options are. All of these reasons are likely to be related in some way to its strategy, but it’s possible to apply scenario planning at a number of different levels in order to gain insight to different kinds of challenges.
The most general and wide-ranging application for scenario planning is simply to reveal insight into future opportunities (and threats) that would affect the organization’s overarching mission: