person. And yet analysis showed that these “yes-or-no” scenarios led to poor outcomes 52 percent of the time, while the failure rate for decisions that involved two or more alternatives was only 32 percent.3 Another study of eighty-three big decisions at a German technology firm showed that 40 percent of them were binary, even though choices between more alternatives were six times as likely to generate positive results.4 Clearly, when trying to surround yourself with the best, it makes sense to consider several alternatives.