Another critical element of an organization’s recruitment strategy is its decisions
about where to look for applicants. The total labor market is enormous and spread
over the entire globe. As a practical matter, an organization will draw from a small
fraction of that total market. The methods the organization chooses for communicating
its labor needs and the audiences it targets will determine the size and nature of
the labor market the organization taps to fill its vacant positions. 34 A person who
responds to a job advertisement on the Internet is likely to be different from a person
responding to a sign hanging outside a factory. The “Did You Know?” box presents
some data on sources of recruitment. Each of the major sources from which organizations
draw recruits has advantages and disadvantages.