In today’s competitive international marketplace fragrant Indian teas are considered delicate and exclusive but have been overshadowed by brews from smaller producers such as Kenya and Sri Lanka. But online disruption is looming, through retailers such as Teabox, based in Siliguri in Darjeeling. Its formula for modernizing the dilapidated supply chain: ship the output of small producers under its own online brand, cutting the time from tea garden to teacups around the globe from months to mere days. With the backing of investors such as Silicon Valley’s Accel Partners, Teabox boasts a personalized tea subscription: Customers take a short online quiz that reveals their preferences and habits, which an algorithm then converts into a selection.