the Twenty-First Century is an international bestselling book by Thomas L. Friedman that analyzes globalization, primarily in the early 21st century. The title is a metaphor for viewing the world as a level playing field in terms of commerce, where all competitors have an equal opportunity. As the first edition cover illustration indicates, the title also alludes to the perceptual shift required for countries, companies, and individuals to remain competitive in a global market where historical and geographical divisions are becoming increasingly irrelevant.
Friedman himself is a strong advocate of these changes, calling himself a "free-trader" and a "compassionate flatist", and he criticizes societies that resist these changes. He emphasizes the inevitability of a rapid pace of change and the extent to which emerging abilities of individuals and developing countries are creating many pressures on businesses and individuals in the United States; he has special advice for Americans and for the developing world. Friedman's is a popular work based on much personal research, travel, conversation, and reflection. In his characteristic style, he combines in The World Is Flat conceptual analysis accessible to a broad public with personal anecdotes and opinions.