Although all of these estimates indicated inelastic demand, estimates for “soft drinks” and “juice” were relatively less inelastic while those for “sweets/sugars” were relatively more inelastic. “Food away from home” had the highest elasticity among these categories. Although the average price elasticity estimate for the “milk” category was –0.59, the study also reported estimates for “skim milk,” 1 percent, and for “whole milk” ranging from –0.75 to –0.79, whereas the average elasticity for 2 percent milk was –1.22. Cross-price elasticities indicated that consumers were more likely to switch to reduced- or low-fat milk than skim milk when the price of whole milk increased. The authors of the study did not find any studies of price elasticities or cross-price elasticities that would predict how consumers would shift between healthier and less healthy food categories, such as whole grain and refined flour breads, brown and white rice, baked and regular chips, and reduced-fat and regular cheese.