First, five types of pleasurable form and 14 associated
characteristics were identified and discussed. By understanding
each type of pleasurable form and its characteristics, designers
can apply this knowledge to designing pleasurable consumer
products aimed particularly towards the young, college-age
market
Third, different types of products rely on different
emphasis of product form to elicit consumer pleasure. This
paper shows that hi-tech products tend to rely on characteristics
related to Aesthetic Form, and kitchen products tend to rely on
Bios Form characteristics. Hence, it is suggested that designers
can emphasize color, material, and shape when designing a
hi-tech product, and that they utilize Bios forms and, further,
embed a story or literary meaning into a product’s shape when
designing kitchen products.
This study focuses on consumer pleasure evoked through
the visual appearance of household products. The stimuli
selected in this research showed a good balance among the
three categories, as mentioned earlier. However, they did not
ensure a good balance in all spectrums of product attributes. To
First, five types of pleasurable form and 14 associated
characteristics were identified and discussed. By understanding
each type of pleasurable form and its characteristics, designers
can apply this knowledge to designing pleasurable consumer
products aimed particularly towards the young, college-age
market
Third, different types of products rely on different
emphasis of product form to elicit consumer pleasure. This
paper shows that hi-tech products tend to rely on characteristics
related to Aesthetic Form, and kitchen products tend to rely on
Bios Form characteristics. Hence, it is suggested that designers
can emphasize color, material, and shape when designing a
hi-tech product, and that they utilize Bios forms and, further,
embed a story or literary meaning into a product’s shape when
designing kitchen products.
This study focuses on consumer pleasure evoked through
the visual appearance of household products. The stimuli
selected in this research showed a good balance among the
three categories, as mentioned earlier. However, they did not
ensure a good balance in all spectrums of product attributes. To
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